Tuesday, September 7, 2010

Would You Eat Here?



Before diners even enter a restaurant where they can smell the aroma, taste the spices, hear the sizzles, or see the plate arrangements, the first impressions they form of the restaurant come from the name of the restaurant. It could represent a theme, a cuisine, a location, a person's name, or just a play on words. No matter what the purpose is, the name of a restaurant has significant marketing importance; it becomes the brand of the restaurant. 

As I am sure this is also true for a lot of people, different restaurants elicit different feelings for me. And these feelings can be brought forth just from the names of the restaurants.

Olive Garden - homey, comfortable
In n Out - quick, easy
Morton's Steakhouse - classy, special
Toast - fun, girl's night out

So what were these restaurant owners thinking when they chose names for the restaurants listed below? These names make me feel anything BUT the desire to eat. Please check out some of the worst restaurant names in America listed in random order:

1. The Dead Fish in Crockett, CA -  proudly serving seafood, prime ribs, and so much more
2. Fuddruckers, national hamburger chain - also known as "Fudds"
3. Rat's Restaurant in Hamilton, NJ - named after the rat in "The Wind in the Willows"
4. Pu Pu Hot Pot in Massachusetts - Chinese restaurant, free delivery
5. Crapitto's Cucina Italiana in Houston, TX - "Crapitto's, where friends become family"
6. Toe Bang in Los Angeles, CA - really "banging" Korean food
7. Dirty Dick's Crab House in Panama City, FL - "The only thing (which is actually misspelled as 'think' on the website) we are serious about is our seafood."
8. Heart Attack Grill in Arizona - over 350 lbs eat for free
9. Mother Cluckers in New Orleans, LA - wings, wings, wings
10. Buttyboys, national chain - corporate deliveries, event catering, and franchises

What are some deterrent restaurant names you have heard of? 


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