Monday, October 25, 2010

Cheerios – Tasty, Nutritious, and Apparently Bipartisan

A recent study by AdAge lists the top ten companies that are most popular among Democrats and Republicans. The study is based on YouGov’s Brand Index. While Google is number one rated by the Democrats, Fox News dominates the Republicans’ list – shocking.



Here are the top ten lists for each party: 



Although these brands weren’t necessarily meant to cater to either side of the political spectrum, marketers and politicians may still benefit from knowing how political partisans view different consumer brands.

For example, Target and Best Buy both faced boycotts and protests after the companies donated money to a group that supports anti-gay Republican candidate Tom Emmer. Even though neither company suffered significant revenue losses, they certainly could’ve avoided the whole mess and reputation damages if they were more political-sensitive.

This study is also timely for the 2010 midterm elections. Meg Whitman might have a more success listening to a Walkman while swinging a hammer in a brown uniform in her next campaign advertisement.

So they may have agreed on a type of cereal, now if only the Democrats and Republicans could settle on tax cuts…. 

Thursday, October 21, 2010

Tall Soy Latte, No Foam, and a Glass of Chardonnay Please

Earlier this week, Starbucks introduced new menu items, among which are beer and wine.

The coffee chain started offering local beers and wines at its testing store in Seattle after 4pm this Monday. The reason for this move is to generate more afternoon traffic, because currently, 70% of Starbuck’s business is done before 2pm.  The company’s “treat receipts” is another strategy to attract customers during later hours of the day.

As excited as I am about having one more spot to go for happy-hour – assuming that Starbucks booze is successful and expand to more stores – I am concerned about how this new move will affect the coffee shop’s image.

Starbucks aims to create an intimate atmosphere that’s similar to “your own living room”. However, this relaxing environment can be easily ruined in the presence of alcohol. Hopefully, with proper management, the low-key coffee shops won’t turn into rowdy happy-hour dives.  

And has Starbucks considered Irish Coffee? Just a thought…

Tuesday, October 19, 2010

The Immortal McDonald's Happy Meal


Why are people feeding their kids McDonald’s Happy Meals when mold, insects, and rodents won’t even eat them?

This disturbing fact was brought to the media’s attention by artist and photographer, Sally Davies.

Davies purchased a McDonald’s Happy Meal in April of this year. As an experiment with her friend, she left it out on her kitchen counter and documented the changes, or lack thereof, of the fries, patty, and buns.  Now, six months later, “The only change that I can see is that it has become hard as a rock,” Davies told the UK Daily Mail. There is no sign of mold or any form of decomposition.

In a statement defending the quality of the restaurant’s food quality, McDonald’s spokeswoman Theresa Riley responded,

“McDonald’s hamburger patties in the United States are made with 100% USDA-inspected ground beef. Our hamburgers are cooked and prepared with salt, pepper, and nothing else – no preservatives, no fillers. Our hamburger buns are baked locally, are made from North American-grown wheat flour and include common government-approved ingredients designed to assure food quality and safety.”

If McDonald’s hamburgers are “preservative-free”, then what is the secret behind their ability to resist decomposition? I’m sure many middle-aged women are dying to know.

Mike Adams explains in his post on NaturalNews.com, salt acts as a preservative in food, and McDonald meat patties have lots of it. And if you take a look at the ingredient list of the buns, you’ll realize why fungi and bacteria won’t even eat them – the buns contain so many chemicals that from a nature’s perspective, they’re not recognized as food. It is even more alarming that these ingredients are “common and government-approved”.  

McDonald unluckily became the target of this experiment and negative publicity. But many processed foods don’t decompose due to high sodium and chemical contents.  Margarine, potato chips, and frozen pizzas are just a few examples of other virtually immortal foods.

We did not climb to the top of the food chain to eat chemicals. 

Sunday, October 17, 2010

The Most Vital and Exciting Food Organization In America

Chef Daniel Boulud called the James Beard Foundation "the single most important culinary organization in America".

The James Beard Foundation is founded in honor of James Beard, a legendary foodie and the host of the first food program on TV. With a mission to "celebrate, nurture and preserve America's diverse culinary heritage and future", the Foundation offers educational programs including workshops, classes, and conferences to help people learn about food.

The Foundation is most famous for its Annual Awards, which are viewed as the "Oscars" of the food world. The Awards honor chefs, food and beverage professionals, food journalists and authors, and restaurant architects and designers. Here are this year's winners.

The Foundation's comprehensive website provide visitors with the latest food industry news, delectable recipes, food educational resources, and information about the Foundation.

If you're a true food enthusiast or food professional and wants to become a member of the prestigious Foundation, join now to enjoy the exclusive resources and events the Foundation offers.

Supersize My Wedding


How would you like to say “I Do” underneath the Golden Arches? The Golden Arches of McDonald’s that is.

Although it might not be the typical venue where most bride-to-be’s dream to have their fairytale weddings, McDonald’s has become a highly demanded wedding site in Hong Kong. Helen Cheung, McDonald’s Hong Kong director of corporate communications and relations, told South China Morning Post  this week, that “over the past two years, we’ve started receiving calls from people who want to have a wedding party in our restaurants. There are about 10 calls a month…People said they’d dated here, or met here, and wanted to get married here…We see this as a business chance.”

Starting January 1, 2011, McDonalds will grant these couples’ wishes and become the first fast food restaurant in the world to actively promote wedding services in selected Hong Kong branches.  A McWedding would cost HK$2000-3000 ($257-387), which would cover a set menu or the option for guests to order themselves. While much cheaper than a traditional wedding, wedding guests would be served burgers and fries instead of shark-fin soups and roasted pork. The most attractive item on the menu for many is the specially made McDonalds wedding cake, which can be made with apple pies or any burger of choice. Moreover, alcohol is prohibited at the ceremony to prevent inappropriate drunken behaviors at a family-friendly venue.


If you don’t mind kissing your new bride or groom with pickle breath or sharing your special day with strangers, since the restaurants will continue business as usual during the ceremonies, then a McWedding might be the one for you.

And if you’re lucky, the Fry Guys and Mayor McCheese might be there too! 




Sunday, October 10, 2010

Is Vegetarianism the Answer to Preventing Global Warming?

Dr. Wallace Broecker, the Newberry Professor of Geology at Columbia University, first coined the phrase “global warming” in his 1975 paper, “Climate Change: Are We on the Brink of a Pronounced Global Warming?” In 2006, former Vice President Al Gore’s campaign to raise awareness of global warming was made into the documentary, An Inconvenient Truth. As a result, even more people were made aware of this environmental issue.
The causes of global warming are both natural and man-made: the temperature increase of the Earth’s surface is due to both solar irradiance and greenhouse gases, which trap heat in Earth’s lower atmosphere, creating a greenhouse effect. As stated in an article published in National Geographic, scientists predict that the Earth’s temperature could eventually increase by an increment of between 2.5 and 10 degrees Fahrenheit; the difference depending on future human behavior. Proposed solutions include driving hybrid vehicles, using energy-efficient home appliances, switching to compact fluorescent light bulbs, and improving home insulations. The United States government has also stepped in and launched various programs, including “Cash for Clunkers” and tax credits for certain home appliances, to incentivize consumers to become more energy efficient in their daily lives.
All of the aforementioned strategies can help minimize this difference and even assist you in shedding big bucks off your utility bills. There is one suggested remedy for global warming, however, that baffles me: vegetarianism.
In his post on the Planetsave blog, Brian Liloia boldly claims that if every American went vegetarian for one day, global warming could be prevented. Supporters of this theory have started campaigns such as “Meatless Mondays” and “Less Meat = Less Heat”.
As much as I would like to believe that the answer to global warming is as simple as giving up meat, I simply have to disagree with Liloia due to the fact that his “vegetarianism is the panacea of global warming” theory contains both statistical and argumentative fallacies.
Firstly, the data that Liloia uses to show livestock’s impact on the environment is inflated.
Liloia’s rationale is that if more people were to start following vegetarian diets, less livestock would be raised, less greenhouse gases would be emitted, global warming would be prevented, and the polar bears could live happily ever after. Not only is this argument a slippery slope, but it is also based on inaccurate data from the article, “Livestock’s Long Shadow”, which was released by the Food and Agriculture Organization (FAO) in 2006. This article claims that “the livestock sector is a major player, responsible for 18 percent of (global) greenhouse gas emissions measured in CO2e (carbon dioxide equivalents). This is a higher share than transport.”
Air quality expert, Frank Mitloehner, Ph.D., criticizes the methodology used by the FAO to calculate the greenhouse gas emission of livestock and the resulting comparison with the greenhouse gas emission of transportation. In the report, the livestock emissions included gases produced by growing animal feed, livestock’s digestive emissions, and processing meat and milk into food. On the other hand, analysis of transportation only included those gases produced by burning fossil fuels while driving, but not any other transport lifecycle related factors. This means that the article overestimates the influence of livestock emission and understates transportation emission. “This lopsided analysis is a classical apples-and-oranges analogy that truly confused the issue,” Mitloehner says.
An adjusted study, published by the World Resources Institute, cleared up this confusion and found that only 5.1% of global greenhouse gas emissions can be directly attributed to livestock.
On the other hand, a new study written by Klaus Butterbach-Bahl, a professor at the Karlsruhe Institute of Technology in Garmisch-Partenkirchen, Germany, shows that cows actually reduce the level of the greenhouse gas, nitrous oxide, indirectly through grazing. The key point of the article is that grazing keeps the grass short. During winters, tall grass traps snow on the ground, creating an insulating blanket that keeps the ground temperature at about 16 degrees Fahrenheit. However, on grazed lands where grass is shorter, snow is blown away. The ground freezes, which results in the nitrous-oxide emitting soil microbes being killed.
Thus, Liloia overly exaggerates the enormity of the amount of greenhouse gases produced by livestock and overlooks the benefits of livestock grazing in his posts.
Secondly, Liloia ignores the fact that vegetables also contribute to greenhouse gas emissions, just as livestock do.
Liloia fails to acknowledge that vegetables require large amounts of fertilizer to grow and thus assumes that vegetable farming does not harm the environment. Now guess what is the most widely used fertilizer? Drum roll please…animal manure! It’s rich in nutrients and the rise in commercial fertilizer costs makes manure the ideal fertilizer for vegetable farming, including organic vegetables.
Manure emits the greenhouse gas nitrous oxide into the atmosphere. The Agriculture Section of the 2010 US Greenhouse Gas Inventory Report indicates that agriculture soil management activities, such as fertilizer application, account for 68% of total nitrous oxide emission. Therefore, by following Liloia’s logic, that humans can prevent global warming by avoiding greenhouse gas producing foods, we would have to stop eating vegetables too.
Lastly, Liloia overlooks all livestock utilizations apart from those in the process chain of human consumption.
Liloia’s source, Kathy Preston, claims that 100 billion gallons of water could be saved and the emission of 1.2 million tons of carbon dioxide would be prevented if everyone in the US were to avoid eating meat for one day. But the magnitude of these statistics would only be plausible if the population of livestock were to be reduced in exact proportion to the reduction of meat consumption by humans. This argument assumes that the sole purpose and reason for existence of all livestock is to be eaten.
However, there are other common reasons for raising livestock. Livestock by-products, including fur, hair, wool, leather, hooves, and horns, can be used as components of textile and industrial products, as well as household cleaning supplies. Furthermore, the glands and organs of some livestock are used to produce drugs such as epinephrine, insulin, and pepsin. So, chances are, vegetarians still utilize non-meat components and by-products of livestock. Therefore, it would be necessary to continue to raise livestock even if everyone on Earth were to become vegetarian.
For all its health, moral, and religious glories, roughly 1% of the world’s population leads a vegetarian lifestyle (excluding India). However, vegetarianism does not and could not prevent global warming to the large extent that Liloia suggests. This deduction is a result of following a logical chain of thought; that livestock do not emit as many greenhouse gases as critics propose, that vegetables contribute greenhouse gases indirectly through their uses of manure fertilizers, and that livestock would still exist for other reasons, even if there was no demand for meat.
Try a Prius instead. 

Saturday, October 9, 2010

Alcohol Companies Support Breast Cancer Awareness: Altruistic or Inappropriate?


October is Breast Cancer Awareness Month. Many food and beverage companies are showing their support by donating portions of their October proceeds to breast cancer research and prevention charities, among which are some alcohol makers.

Many see alcohol companies’ support of breast cancer research and prevention as hypocritical and criticize such actions as inappropriate marketing strategies.

In her recent post on The Atlantic, professor and author Marion Nestle compares alcohol makers donating to breast cancer causes to cigarette companies paying for lung cancer research. Nestle reminds readers that alcohol is a cause of breast cancer and can also increase the cancer’s recurrence

Executive director of Breast Cancer Action, Barbara Brenner, tells USA Today, “Anybody trying to sell alcohol to promote breast cancer awareness should be ashamed of themselves.”

Unfortunately for Nestle and Brenner, neither “shame” nor “hypocrisy” has stopped a companies in a capitalist America from profit making – not only are alcohol companies continuing their “Pink Campaigns”, breast cancer charities are accepting their donations. Is it not a double standard to criticize the alcohol companies’ donations but not the charities’ acceptance?

I don’t see the issue with alcohol companies donating for breast cancer causes; it is a win-win situation for both sides. 

Thursday, October 7, 2010

The End of Over-Tipping



My dad came to visit me for USC’s annual Parents Weekend from China. As a considerate parent who knows that poor college students do not often treat themselves to quality meals, he took me to The Lobster on the Santa Monica Pier.

When the bill came, we were less concerned about the $60 lobster that mainly comprised of shell, but we were bewildered by the additional 15% charge added to the total. Our waiter kindly explained to us that it is the minimum gratuity the restaurant charges.

Coming from a culture where restaurant gratuity is nonexistent, my dad was especially furious. I also felt cheated because no person or writing informed us of the gratuity policy. But what was most infuriating was that our waters were not refilled, my request for oil and vinegar was forgotten, and our food took nearly an hour to be served. Tips should serve as incentives for wait staff to provide excellent customer service and should be deservedly earned. Customers should not feel obligated to tip, and restaurants should never coerce it. The waiters at The Lobster certainly didn’t deserve that much gratuity.

America is one of the few countries where tipping remains a cultural norm. In her recent blog on Gourmet Live, Foster Kamer gives three main reasons why Americans should also put an end to tipping.

1. Tipping isn’t fair.
From the waiters/waitresses’ perspectives, tipping isn’t fair because their “tip pools” get split evenly, regardless of how hard individual waiters worked. In addition, studies have found that waiters/waitresses that are more attractive receive more tips.

From the customers’ perspective, tipping isn’t fair because we are expected to make up for the wait staff’s wages, which are strategically kept low by restaurants.

2. Tipping reduces government tax revenue.
In 2008, service industry tips were estimated to be $26 billion. If, very conservatively speaking, only one in 20 waiters/waitresses underreported their tips, there would have been a $1.6 billion tax revenue loss that year.

I don’t support a big government or high taxes. But that is money cheated from the Americans amidst of a recession.

3. Tipping doesn’t guarantee good service.
My dad and my experience at The Lobster is a perfect example, and I’m sure you can think of some too.

On the contrary, Europe, where tipping is not expected, is reputable for exceptional fine dining and services.

For many people, the biggest hurdle for not tipping is guilt, because the American society sees tipping as an obligation. But for the reasons stated above and all the poor restaurant services you have received, next time you dine out, make sure the tip you leave is well deserved and not simply an emotional justification.