A recent study by AdAge lists the top ten companies that are most popular among Democrats and Republicans. The study is based on YouGov’s Brand Index. While Google is number one rated by the Democrats, Fox News dominates the Republicans’ list – shocking.
Here are the top ten lists for each party:
Although these brands weren’t necessarily meant to cater to either side of the political spectrum, marketers and politicians may still benefit from knowing how political partisans view different consumer brands.
For example, Target and Best Buy both faced boycotts and protests after the companies donated money to a group that supports anti-gay Republican candidate Tom Emmer. Even though neither company suffered significant revenue losses, they certainly could’ve avoided the whole mess and reputation damages if they were more political-sensitive.
This study is also timely for the 2010 midterm elections. Meg Whitman might have a more success listening to a Walkman while swinging a hammer in a brown uniform in her next campaign advertisement.
So they may have agreed on a type of cereal, now if only the Democrats and Republicans could settle on tax cuts….
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